I get lots of requests for real estate copywriting work. A typical day brings me between 5 and 20 requests. Due to the number of new real estate copywriting requests that come in (and the fact that 87% of my clients are repeat customers) I have to turn down the majority of new clients that come my way.
People are usually fairly understanding. While they are disappointed, they usually get the reason. Today, however, was an exception. A gentleman – let’s call him Mr. Smith (while he was a man, he was far from gentle) – launched into a tirade about how unprofessional it is for me to turn down his project.
I won’t go into all the gory details – after all, Mr. Smith wasn’t at all pleasant about it… and you don’t need to read every choice word he wrote. Here’s the quick and sanitized version of what he had to say:
You’re supposedly a high-profile real estate copywriter. What business do you have telling people “no” to their projects? And why do you not tell people up front that you might not be available at the drop of a hat?
Fair enough, Mr. Smith. I’ll give you a point for that one. You had a good point Mr. Smith, but most people are pretty smart, and they usually understand that I can’t help everyone who comes my way. To clear the air – and to head any future Mr. Smiths off at the pass – here are three reasons why I might not accept your real estate copywriting project:
You Aren’t Nice
I realize that not everyone is friendly. That’s fine. But in my business, I choose not to work with people who wear meanness like a badge of honor. Now, important caveat: I have worked with, and continue to work with, people who will never be Mr. or Ms. Congeniality. Here’s the difference: They understand the intrinsic value of great real estate copywriting. And they will accept my guidance and advice – or will at least consider it (and are willing to accept the risk that not following my advice could very well hurt their businesses).
In short, I work with many, many real estate copywriting clients. While they are demanding about the results that I can give them, they are easy to work with. And that’s what it’s all about. So, if you expect stellar results and you’re reasonably easy to work with, I’m your guy.
Life is just too short to work with real estate copywriting clients who are difficult. And I’m doing this for one reason: To bring the magic of incredible real estate copywriting to the few (comparatively speaking), not the masses.
Your Real Estate Copywriting Budget Is Tiny
Cash is the currency on which we live. One of the factors that goes into the “go or no” real estate copywriting decision is the size of your budget. This isn’t the only detail, but it is an important one.
When I decide to work with a real estate copywriting client, I am devoting my full creative energy to ensuring that your project is a success. The cost of entry is a financial investment – and it has to be high enough to grab my attention.
Please don’t misunderstand this. The cost is directly proportional to a formula that I devised through the years, and is based on the type of real estate copywriting project I take on. In short, the cost rises based on the intended results the copy is intended to produce.
My real estate copywriting rates for smaller, easier projects are less, again, depending on the type of real estate writing we are talking about.
This means that your cost of entry into the haven of my mind – and that’s really what you do when you choose The Real Estate Writer, LLC for any and all of your real estate copywriting needs – can be as little as $1,500 or as much as $30,000-$40,000.
If you’re looking for $100 email campaigns, $10 articles or other low ball pricing schemes, I’m not the guy you need working on your project. Those projects are always rejected, again, for fairly obvious reasons.
You Aren’t Doing Great Things
If you aren’t consistently doing great things, the right way, I won’t work with you. What I mean here is this: I absolutely do not take on any project – regardless of how much money you dangle in front of me – if you don’t run an honest, ethical business.
Before I will agree to take on any project, I thoroughly vet all prospective clients. This means that if your methods are questionable, or your practices are just plain dishonest, there’s no way I will consider working with you.
I throw all of my creative real estate copywriting energy into ensuring that you get tremendous results in exchange for what you pay me for my services. And I want to be sure that I’m only helping those who deserve my help – honest, ethical, aboveboard real estate professionals.
Will I Take Your Real Estate Copywriting Project?
There you have it. These are the top three reasons I won’t accept your real estate copywriting project.
If you’re still reading, it’s possible that we might be a good fit.
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