Copywriting Questionnaire

Learning as much as possible about you and your business can be incredibly helpful to me as I prepare to work my copywriting magic. Please go through this brief questionnaire. Your answers to these questions are confidential and will not be shared.

To Your Success,

Ken Speegle

The Real Estate Writer, LLC

Copywriting Questionnaire

Step 1 of 4

25%

Date
Your Name*
First Last
What is your best email address?
What is the name of your business?*
Business Address*
Street Address Address Line 2 City State ZIP Code
In what year was your business formed?*
Not counting yourself, how many employees do you have?*

What is your Unique Selling Proposition (USP)? In other words, what selling point(s) does your company have that should cause someone to want to do business with you instead of your closest competitors?*
What is your biggest business challenge and/or frustration? Please provide as much detail as you like.*
What attracted you to real estate in the first place?
Please list the web addresses of competitors with a copy style you particularly like.*

Who is my point of contact - the person responsible for evaluating copy, making decisions, and handling payment details? Please list names of people/departments handling these roles if different.
When thinking about the project for which you have hired me, which of the following best describes the tone/feel you want the copy to convey?
- Conversational/Warm/Friendly
- Corporate
Please list the kind of information you think is crucial to the success of this project.*
On what basis will you judge the quality of the copy I write for you? This is important from the standpoint of me being able to understand exactly what you need, and delivering copy that meets those needs.*
Please list any other details about this project that would - or could - be useful to me as I go about my work.

Have you ever hired a copywriter before?*
- Yes
- No
How did you hear about me?
- Referral
- Google search
- Yahoo search
- Bing search
- Article about me on a real estate website
Who may I thank for referring you to me?
Where did you see the article?
You're human, right? Please type the answer to this simple math challenge.