If you clicked this link expecting to read the typical, boring real estate copywriting profile, you might be disappointed. While some people thrive on discussing themselves in the third person, I don’t. I think it’s cocky and more than a little stuck up… sorry – ostentatious. Instead, here’s a little information to help you understand how I approach real estate copywriting and real estate writing, and how I can help you reach your real estate goals.
I began investing in real estate in 1994. I did well, not great. What I learned during this foray into real estate is that, while I love real estate, I don't love the daily grind of locating properties, negotiating with owners, and building a fat real estate portfolio. In short, real estate investing is great for the other person, just not me. Rescuing bathroom floors from the evils of water overtopping porcelain commodes, tracking down tenants for unpaid rent, and all the other perils of real estate investing just didn't strike me as my idea of a good time. So I sold my investment properties (although I have recently begun investing in real estate once again).
Real estate is an amazing vocation. While some - possibly you - prefer to get into the nuts and bolts of how great real estate deals are put together, I prefer using my real estate copywriting skills to help my clients succeed beyond their wildest imaginations. Instead of continuing to beat my head against the wall dealing with landlord-tenant issues that I must preferred not to deal with myself, I chose to do what I love within the real estate field, by becoming a real estate writer at first, then later, a real estate copywriter.
Within a relatively short time, I discovered that real estate agents and brokers are starving for incredible real estate copywriting services. So I did what only the best real estate copywriters would do: I begin meeting the needs of these real estate clients - by giving them customized real estate copywriting services.
At first, success didn’t come. I couldn’t find a real estate writing gig. Doing what anyone with a burning need to eat might do in my situation, I took on a series of writing projects – none related to real estate. Three months later, I got my first shot at writing real estate copy.
Fast-forward nearly 20 years later. I’ve set new standards for real estate copywriting performance. In addition, I’ve written dozens of real estate books and courses, and thousands of insightful, compelling real estate articles. This brings me to a crucial point for your real estate success: A real estate copywriter who knows how to blend direct response copywriting strategies into every word he writes is able to help you reach your goals, no matter what your real estate copywriting goal.
What kinds of real estate copywriting projects have I taken on that enable my real estate clients succeed? Here’s a partial list:
While each client is different, each has one burning desire: to have the words appearing in their name help them reach their goals, expand their reach, and sell more product. That’s what I do – better than most.
You can read through some of my blog posts or find out how you can qualify to become a client.
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